Boost Your Sales and Build Powerful
Partnerships with Retailers!

In today’s economy, where side hustles are the new norm, standing out from the crowd is crucial. Your first impression can be the game-changer!

Retailers are already gearing up for the festive season (I received my first Christmas related email on May 20th!). The clock is ticking, and the golden opportunity to maximise your sales during the most profitable time of the year is closing fast.

Join us for a transformative workshop on Sunday afternoon/evening that will equip you with the tools you need to approach your dream independent retail spaces on a wholesale/consignment basis. Here’s what you’ll leave with:

  • Pearls of wisdom from a successful, creative Entrepreneur

  • Professional product photos taken right at the workshop!

  • How to leverage your online presence

  • A refined and compelling value proposition

  • An introduction that makes an impact

Plus, you’ll receive a number of useful resources, including our handy "Creation to Counter" checklist guide.  In this guide I impart insights into my decision-making process when selecting products and share the wisdom gained from my journey in retail. What makes me say ‘yes’?

Act fast: Only 8 spots are available for each workshop. Secure your place now and step into a world of increased sales and successful retail partnerships!

Your Host 

Avelyn owns Goody Goodness, based in the heart of Petone, Wellington.  In this welcoming space located at 247 Jackson Street, carefully selected beautiful products, pieces and art created by local artisans are celebrated and showcased.  Goody Goodness also has a strong focus on sustainability, as well as building connection with the community.  You are welcome to pop in and just take a break, reading through reference books or colour in and have a chat. Avelyn also has two gift box ranges.  

With a background of supporting businesses to build their online presence (including producing the ebook Connect. Engage. Grow), assisting/leading the organising of craft festivals, workshops and other events, Avelyn's passion is supporting, nurturing and showcasing the talent we have right here in Aotearoa.  

Join us for...

The story of beads and bent wire: a creative entrepreneur’s journey - Andi Hulse

Learn from those who have successfully flourished in their dream spaces​.

Key Points Andi will cover:

  • Dreaming to doing (the ideas into reality)

  • Creating time and space - know what you want from it. Side hustle or global phenomenon

  • Knowing your niche - Finding your theme and focus

  • Developing a vision - let it evolve and change it will morph as you go - it's all about growth

  • Backing your brand

  • Developing your persona positioning and price points (market research and cost breakdowns)

  • Systems and processes (to maximise efficiencies and profit)

  • Collaborations (get you out of isolation motivating and accountabilities, increase visibility)

  • Business Planning made simple (The ugh word) Plan on a page - why it's important - clarity, vision and purpose to what you're doing.

Picture Perfect: Elevate Your Brand with Professional Images

Professional images are not just pictures, they are the visual ambassadors of your brand. Here’s why they are pivotal to your success:

  • They Reflect Your Business: Just as a book is judged by its cover, your business is judged by its images. They are the visual representation of your brand’s identity and values.

  • Boosts Product Appeal: High-quality images can transform your product from being just another item on the shelf to a must-have for consumers. They have the power to captivate, engage, and convince your audience.

  • Showcases Products in the Best Light: Professional images ensure your products are always seen in their best light, highlighting their features and benefits in a way that resonates with your audience.

  • Enhances SEO: Did you know? Google and other search engines use product images to rank websites in their search results. High-quality images can boost your visibility and drive more traffic to your site.

Ashley from ACRCreative will stage and capture high-resolution photos of your products at the workshop. These can be showcased on one of the shop displays or stand alone. Within a week, you will receive six stunning images, ready to enhance your social media, websites, branding, and retail presence.

Elevate your brand to new heights with professional images - because a picture is worth a thousand sales!

Maximising your online presence!

A well-curated online presence allows you to tell your brand’s story, share your journey, and create a unique identity. It also increases your visibility, attracts more visitors, and ultimately drives more sales!  This isn’t just about making connections, it’s about building bonds with your audience that stand the test of time, fostering unwavering loyalty.

One of your complimentary resources will be our Connect. Engage. Grow ebook: 193 pages brimming with inspiration and practical tips from 38 Australian and New Zealand business women rocking their online presence. Published in 2015, the core principles contained in this ebook remain extremely relevant in today’s online world.  At the workshop we will revisit some of the featured women/businesses in the ebook still rocking their profiles almost 10 years later!  As their businesses have grown and evolved, what are the nuggets to their longevity, especially in this challenging economy?  How pivotal has their online presence been in standing out from their competition and continuing to build their brands, and how have they maximised it?

Your value proposition

Your value proposition sums up the essence of your offering - your product range's unique benefits and why it stands out from the competition. A compelling value proposition should be clear, memorable, and resonate with your target audience.

Together as a group we'll discuss and brainstorm with a fresh perspective each product's unique benefits to gain clarity for your value proposition. 

We will also work with a simple template to identify/tweak your own value proposition to take away with you.. 

Crafting an Irresistible Introduction

What are retail decision-makers seeking when they choose new wholesale or consignment products?  The answer lies in the art of the pitch.

We’re here to guide you through the key elements of a successful pitch that will not only impress but also make you stand out from the crowd. We'll also share the most compelling introduction we’ve ever received!

As an added bonus you will also receive a complimentary copy of our "Creation to Counter" guide covering:

  • Considerations prior to putting together your introduction/proposal

  • Factors to include in your introduction/proposal

  • Top tips for after your products have been successfully stocked

  • Tip for when your products aren't accepted

Workshop Details

There are currently two date options available for our "Craft to Counter" workshop. The venue for both will be Goody Goodness - 247 Jackson Street, Petone:

Sunday 14th July 3.00pm - 7.00pm

Sunday 28th July 3.00pm - 7.00pm

Cost: $349.95 inclusive of GST.  Please email us at if you would prefer to split the payments over 2 months.

Be quick - only 8 places available for each workshop!


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